SmartHoop

Name: SmartHoop
Brand: IEMI Labs
SKU: smarthoop
Price: 49.00 USD
Availability: PreOrder

AI basketball hoop that tracks every shot, score and rep

In development · Ships Q4 2027Reservations open

From$2,499per hoop

Software: $100–$300 per month

Reserve for $49 (fully refundable)Ask a question

$49 deposit, credited against the final price, refundable any time before shipment. Target ship window Q4 2027.

Product render — final design may vary

Real-time 3D render · drag to rotate · final design may vary

What it is

A regulation-size basketball backboard and rim with cameras and sensors built in.

What it does

Counts makes and misses automatically
Maps where every shot came from
Keeps score during games
Sends stats and replays to phones

Who it's for

School and college programmes, skills coaches, gyms and leagues.

Look inside

What's inside SmartHoop

Keep scrolling: it opens up in real time to show the parts that do the work.

AI processorNVIDIA Jetson Orin Nano (up to 20 TOPS INT8 configuration)
Camera3× 4K (3840×2160), 150° wide-angle: top court view, side angle view, under-rim shot view
SensorsRim strain gauge (load) · Vibration sensor · Temperature sensor · IMU
Connectivity5G Wi-Fi 6E (dual-band) · Bluetooth LE 5.3 · Ethernet (indoor install option)
Power36 Wh Li-ion in backboard frame (up to 8 h) or hard-wired 24 V indoor supply
EnclosureTempered-glass-compatible backboard frame with protective cover, electronics tray and rear frame

Product render — final design may vary

Overview

SmartHoop integrates three 4K cameras, rim load and vibration sensors and an edge AI processor inside a standard backboard and rim. It detects shots, makes, misses and player positions automatically, scores games, and streams stats and replays to coaches and players.

3× 4K cameras flush-mounted in the backboard frame and under the rim
Automatic shot, make/miss and score detection with < 150 ms latency
Rim strain-gauge and vibration sensors for dunk and rim-contact events
Designed to fit regulation 1800 × 1050 mm backboard and 450 mm rim

The problem

Shot tracking for basketball relies on manual charting, wearables or expensive fixed-camera systems. Coaches at high schools, colleges and training gyms lose hours tagging video, players lack objective feedback on shooting form, and recreational venues cannot offer automated scoring or highlights.

Use cases

Shooting practice analytics

Track makes, misses, shot location and arc for every rep without wearables or manual charting.

Automatic game scoring

Score pickup games and leagues automatically and push the score to a display or app.

Team coaching

Generate shot charts and player-tagged highlights for practice and game review.

Recreational venues

Offer paid shooting challenges, leaderboards and highlight clips at gyms and family entertainment centres.

Streaming and replays

Stream live rim-cam angles with instant replays for school broadcasts.

How it works

1
Capture
Top, side and under-rim cameras capture the court and the rim at up to 4K, synchronised in hardware.
2
Detect
On-device models detect the ball, players and shooter pose; rim sensors capture load and vibration.
3
Classify
Each attempt is classified — make, miss, rim-out, dunk, block — and attributed to a player in under 150 ms.
4
Score and replay
Scores and an instant replay are sent to the scorer tablet, display or app over 5G Wi-Fi 6E.
5
Analyse
Shot charts, streaks and form metrics sync to the IEMI dashboard for players and coaches.

In the app

IEMI Hoop

The IEMI hoop app shows live scores, shot charts and replays; players get personal stats and highlights on their phones.

Live auto-scoring
Per-player shot charts
Form metrics (release, arc)
Shooting drills and challenges
Auto highlights per player
Leaderboards for venues

IEMI HoopLive

Shooting drill · Court 2

Made

38 / 52

FG%

73%

3PT

9 / 17

Avg arc

46°

Hot streak18:44
7 makes in a row from the left wing
Arc dropping18:39
Last 5 shots averaged 39°, target 45°
New personal best18:31
3PT drill: 9 makes in 2 minutes
Session started18:12
Shooting drill · 52 shots logged

App preview with sample data — interface in development

AI capabilities

Runs on-device · NVIDIA Jetson Orin Nano

Ball and rim tracking

Tracks the ball through the shot arc and its entry into the rim.

Model: YOLO11-s + trajectory fitting

Shot outcome classification

Fuses vision and rim-sensor data to classify make, miss, rim-out and dunk.

Model: Temporal CNN over fused features

Player detection and attribution

Detects players and re-identifies the shooter across the possession.

Model: RT-DETR + OSNet re-ID

Shooting form analysis

Measures release point, elbow angle and arc from pose keypoints.

Model: RTMPose / YOLO11-pose

Highlight generation

Automatically clips makes, dunks and blocks per player.

Model: Event classifier

Hardware & target specifications

Targets for production units. Subject to change during development.

Hardware

SmartHoop hardware
AI processor	NVIDIA Jetson Orin Nano (up to 20 TOPS INT8 configuration)
Camera	3× 4K (3840×2160), 150° wide-angle: top court view, side angle view, under-rim shot view
Sensors	Rim strain gauge (load) · Vibration sensor · Temperature sensor · IMU
Connectivity	5G Wi-Fi 6E (dual-band) · Bluetooth LE 5.3 · Ethernet (indoor install option)
Power	36 Wh Li-ion in backboard frame (up to 8 h) or hard-wired 24 V indoor supply
Enclosure	Tempered-glass-compatible backboard frame with protective cover, electronics tray and rear frame
Dimensions	Designed for 1800 × 1050 mm backboard, 90 mm frame depth, 450 mm rim
Weight	~2.2 kg added (hoop system)
Ingress rating	IP65

Vision

Vision target specifications
Cameras	3× 4K Ultra HD
Field of view	150° wide-angle
Views	Wide court, side angle, under-rim
Replay	Instant multi-angle replay

AI and detection

AI and detection target specifications
Processor	Jetson Orin Nano
Detection	Shot, score, ball tracking, player tracking
Latency	< 150 ms end-to-end
Processing	On-device; cloud optional

Power and wireless

Power and wireless target specifications
Battery	36 Wh Li-ion, up to 8 h
Wired option	24 V DC indoor supply
Wireless	5G Wi-Fi 6E
Output	HDMI / SDI via receiver (optional)

Physical

Physical target specifications
Backboard	1800 × 1050 mm (standard)
Rim	450 mm Ø
Added weight	~2.2 kg
Weatherproofing	IP65
Operating temp.	−10 °C to 50 °C

Built with

The real parts inside

Proven, off-the-shelf components our prototypes are built on. Final production parts may differ.

Raspberry Pi AI HAT+ (Hailo AI accelerator) (reference photo) — Raspberry Pi AI HAT+ (Hailo AI accelerator)
Runs the vision models on the device
Photo: SparkFun Electronics,CC BY 2.0, via Wikimedia Commons · AI overlay added

Compact camera module (reference photo) — Compact camera module
Built-in camera for our own devices
Photo: the Raspberry Pi Foundation,CC BY-SA 4.0, via Wikimedia Commons · AI overlay added

Impact sensor (accelerometer) (reference photo) — Impact sensor (accelerometer)
Detects hits, shocks and vibration
Photo: SparkFun,CC BY 2.0, via Wikimedia Commons · AI overlay added

Load cell (weight sensor) (reference photo) — Load cell (weight sensor)
Weighs each compartment
Photo: Gannu03,CC BY-SA 4.0, via Wikimedia Commons · AI overlay added

Reference photos of commercially available components. IEMI Labs is not affiliated with or endorsed by their manufacturers. Photo credits

In the box

Planned contents

SmartHoop backboard frame main unit
Rim support sensor module
3× camera modules (pre-installed)
Battery pack and charger or 24 V PSU
Mounting bracket kit
Coach app licence

Software & app

The IEMI hoop app shows live scores, shot charts and replays; players get personal stats and highlights on their phones.

Live auto-scoring
Per-player shot charts
Form metrics (release, arc)
Shooting drills and challenges
Auto highlights per player
Leaderboards for venues

Integrations

IEMI coach and scorer app (iOS / Android)
Scoreboard output (HDMI / network)
OBS / vMix via NDI
CSV / JSON stat export
REST API and webhooks

Pricing

Hardware: $2,499–$3,999 per hoop

Software: $100–$300 per month

Indoor wired and outdoor battery versions planned. Final pricing will be confirmed before shipping.

Training

$2,499 + $100/mo

Shot tracking for gyms and individual trainers.

Make/miss and shot charts
Player app
30-day cloud storage
Drills library

Team

$3,199 + $200/mo

For school and college programmes.

Everything in Training
Auto-scoring
Player attribution and highlights
5 coach seats

Venue

$3,999 + $300/mo

For arenas and entertainment venues.

Everything in Team
Streaming output and overlays
Leaderboards and challenges
Priority support

Indicative launch pricing in USD, excluding taxes and shipping. Final pricing is confirmed before any balance is charged.

Estimated impact

Manual shot-charting time: up to 90% less (est.)
Shooting reps tracked per session: up to 3× more (est.)
Video review prep time: up to 70% less (est.)

Illustrative estimates based on internal modelling and typical deployments; not measured results. Actual outcomes depend on site conditions and usage.

Designed for

High school and college basketball programmes
Training academies and skills coaches
Gyms and recreation centres
Family entertainment venues
Basketball leagues

Industries

Sports & Coaching

Roadmap

Target milestones. We will email reservation holders and pilot partners as they change.

Q4 2026
Reservations open; backboard main-unit prototype
Q1 2027
Rim sensor module and shot-classification model training
Q2 2027
EVT builds; impact, dunk-load and weather testing
Q3 2027
Pilot installs at training gyms and school programmes
Q4 2027
First shipments; certification process planned

Questions

Ask about SmartHoop

Volume orders, clubs and institutions, integrations or anything else. We reply within two business days.

SmartHoop FAQ

General FAQ

Is the $49 reservation deposit refundable?

Yes. The $49 deposit is fully refundable any time before your unit ships — email hello@iemilabs.com or use the refund link in your confirmation email. It is credited in full against the purchase price, and reserving creates no obligation to buy. Payments are processed securely by Stripe.

Is SmartHoop FIBA or NCAA approved?

No. SmartHoop is designed to fit regulation backboard and rim dimensions. It is in development, and certification is planned after launch.

Is my data processed on the device?

Yes. Shot detection, scoring and player tracking run on the processor inside the backboard. Video is only uploaded if you enable cloud sync or streaming.

Can it be fitted to my existing hoop?

SmartHoop ships as a complete backboard and rim unit that mounts to most standard in-ground and wall-mounted systems with the included bracket kit. We will publish a compatibility list before shipping.

Does it work outdoors?

Yes. The target rating is IP65 with operation from −10 °C to 50 °C, and the battery version needs no wiring.

Is SmartHoop available now?

SmartHoop is in development. Specifications shown are target specifications and may change as we complete engineering validation. We are targeting a Q4 2027 ship window and will email reservation holders with every major milestone.

What warranty will it come with?

We are planning a 2-year limited hardware warranty covering manufacturing defects, with advance replacement for pilot and business customers. Final warranty terms will be published before shipping begins.